| Case ID |
ed145577-ea85-4dca-a468-0b292e728ba1 |
| Body |
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| Case Number |
F. No. 241/OFT/KITCHENSTONE/CCP/2016 |
| Decision Date |
Dec 29, 2017 |
| Hearing Date |
Oct 04, 2017 |
| Decision |
The Competition Commission of Pakistan found that Kitchen Stone Foods engaged in deceptive marketing practices by falsely advertising their products as '100% Non-Processed' and 'Pakistan's First Non-Processed Frozen Food'. The Commission initiated proceedings under Section 30 of the Competition Act, 2010 after complaints from Quick Food Industries and Seasons Foods. The Commission imposed a penalty of PKR 1,000,000 on Kitchen Stone Foods for violating Section 10 of the Competition Act, which prohibits misleading advertising practices. The respondent was directed to cease any further deceptive marketing practices and warned that repeat violations would attract stricter penalties. |
| Summary |
In the matter of Kitchen Stone Foods, the Competition Commission of Pakistan addressed allegations of deceptive marketing practices initiated by Quick Food Industries and Seasons Foods. The Commission's inquiry revealed that Kitchen Stone's claims of being '100% Non-Processed' were misleading, as their products fell under the category of processed meats. The Commission highlighted the importance of truthful advertising, particularly in the food sector, where consumer health is a significant concern. The final decision included a monetary penalty and a directive to halt misleading claims, underscoring the necessity for accurate representations in food marketing. This case emphasizes the need for compliance with the Competition Act, 2010 and serves as a warning to other food businesses regarding the consequences of deceptive advertising. Keywords related to food safety, competition law, and consumer protection are critical in understanding the implications of this ruling. |
| Court |
Competition Commission of Pakistan
|
| Entities Involved |
Kitchen Stone Foods,
Quick Food Industries (Pvt.) Limited,
Seasons Foods (Pvt.) Limited
|
| Judges |
DR. SHAHZAD ANSAR,
DR. MUHAMMAD SALEEM
|
| Lawyers |
Not available
|
| Petitioners |
Messrs Quick Food Industries (Pvt.) Limited,
Messrs Seasons Foods (Pvt.) Limited
|
| Respondents |
Messrs Kitchen Stone Foods
|
| Citations |
2018 SLD 1573,
2018 CLD 778
|
| Other Citations |
2010 CLD 1478,
542 F. 2d 611 (3rd Circuit, 1976),
695 F. 2d 681 (1982-83 Trade Cases 65, 801),
2010 CLD 1695,
2017 CLD 1550,
2015 CLD 1638,
2016 CLC 105
|
| Laws Involved |
Competition Act, 2010,
Competition Commission (General Enforcement) Regulations, 2007
|
| Sections |
10,
30,
37,
38,
17,
18
|